Let it Glow!


The familiar glowing Pepsi Cola sign, a dazzling swirl of red curlicue letters, is officially a New York City landmark.

There is widespread love for the sign, and most think it is already a landmark. However, the sign has been one of dozens of sites across the city that was part of NYC Landmarks Preservation Commission’s massive “backlog,” and had been under consideration for 28 years.

The Pepsi Cola sign is one of the most recognizable features on the Queens waterfront and continues to be one of the few remaining vestiges of a time when illuminated signs adorned factories and warehouses across the city.

Constructed in 1936, the 60-foot sign was the largest electric sign in the state; the “P” and “C” are each 44 feet high, or roughly four stories. Over the years the sign has been moved several times, from one Pepsi bottling plant to another, and is now located near Center Boulevard and 46th Avenue overlooking Gantry Plaza State Park, a few feet from its’ original location.  A winter storm in 1993 caused heavy damage to the sign, forcing a reconstruction of the then 50-year old sign. However, because the new sign, now 23 years old, remained true to the original format, it didn’t hinder the ‘over 50 year age limit’ required by a property under consideration by the LPC.

The iconic Pepsi Cola sign has overlooked the neighborhood’s waterfront for decades, and will continue to do so under the watchful eye of the LPC.  Pepsi Cola remains responsible for the maintenance of the sign.

NYC Landmarks Preservation Commission

One Centre Street

New York, New York 10007




A View From The Alexander

13315519_1727890990825342_409413998945470230_nAnd a grand time was had by all at a recent twilight soirée to celebrate the official opening of The Alexander at Rego Center’s 7th floor landscaped terrace.  On any day this outdoor majestic space is incredibly welcoming but on this particular evening a catered barbeque, hosted by Vornado Realty, offered residents a sense of truly belonging to The Alexander family.

For starters, the event was well attended by residents, and everyone was ready to mingle. Meeting and greeting went beyond a neighborly nod to a warm and friendly smile that encouraged conversation.  It was intriguing to hear strangers discuss commonalities and their squeal of surprise, as the six degrees of separation theory became fact.

Sounds of laughter from children and adults alike emanated from the grassy area where games were being played, and from the direction of the wondrous playground where children climbed, rolled and chuted down the slide.

Some guests relaxed on lounge chairs with a drink in hand while others sat at tables and enjoyed a delicious meal.

There was something for everyone – new relationships, great food, lots of laughter and an over-all feeling of ‘belonging’, but the pièce de résistance of the evening was the captivating view of the Manhattan, New York skyline and Central Queens as the sun set over New York City.

This generous outdoor space cannot simply be categorized as just one of the many amenities available at The Alexander – it’s so much more that that. There are unbridled possibilities for you to make it your own; as a community space to meet up with a friend, a space to entertain your guests or as your very own personal space to sit and do some soul-searching. Whatever your choice, you’re guaranteed an unprecedented enhancement to your lifestyle.

Happy Memorial Day!


On this Memorial Day we, at The Alexander at Rego Center, honor our heroes who sacrificed their lives to defend our liberties, and salute those who continue to fight for our freedom.

Have a safe and wonderful holiday week-end.

Achieve Your Dream Home at The Alexander at Rego Center

Screen Shot 2015-11-11 at 3.35.50 PMAsk any real estate broker the three most important things renters look for when searching for their dream apartment.  The answer – c’mon everyone, all together now, location, location, location.

But what exactly do they mean by the word ‘location’; location to parks, school, house of worship, shopping?  Location to parkways, bus and train service, expressways?  Airports?      Sounds pretty much like they’re actually looking for convenience.  And, why not? Thesaurus.com describes the word ‘convenience’ as a means to add to one’s ease or comfort.

Using this theory, let’s investigate . . .

The first location (convenience);

You can find your dream apartment at the newest luxury residential building, The Alexander at Rego Center.  Apartments with spacious layouts and modern finishes, top-of-the-line Whirlpool appliances, Bosch washer and dryer and 9’ ceilings are available with a building mix of 312 rental apartments featuring studios, 1 bedrooms, 1 bedroom + home office and 2 bedrooms in a energy-efficient 27 story tower with breathtaking views.


The second location (convenience);

What we’ve just described is only the apartment!  The building offers a lifestyle of amenities that will leave you questioning if you even want to leave the property, even just for a few hours.  How does a fitness center with a Yoga lawn, sound?  For outdoor entertaining there is a barbecue area and an outdoor lawn area with seating and cabanas for you and your guests to enjoy.  A club room and separate game room with a pool table and video game nook, geared to the adult population is another favorite.  The little ones love the outdoor children’s play area equipped with a water jet and Kompan playground equipment.   Be prepared for no tears when the weather isn’t cooperative; they just move the fun to the indoor children’s play area and keep themselves busy . . . Oh, and did we mention, 24/7/365 doorman and concierge service, storage space, indoor parking?

Screen Shot 2015-10-31 at 11.59.24 PM

Need we say more?

The third location covers all requirements listed in the opening paragraph with a resounding “YES” – we’ve got that too!  At the center of it all, a new level of sophistication, style, and comfort has arrived in Rego Park.  Aspire to live at The Alexander at Rego Center, New York’s fastest-emerging neighborhood.

Step up to The Alexander, the newest residential star of Queens.

Come see for yourself!  Contact our leasing office at 718-271-1166 for a scheduled tour.

Pop Over To Forest Hills Stadium On July 7th

25-atjmboWe have been announcing add-ons to the summer schedule of live entertainment at the Forest Hills Stadium as soon as that information is made available to us.  Tickets for concerts held here sell out almost immediately and we don’t want you to miss out.  Today we received word that The New York Pops, the iconic and influential organization that embodies the spirit of New York, is returning with a performance starring Tony and Emmy nominee Matthew Morrison.


Last summer The New York Pops played to a sold-out audience at this open-air venue, and the rumor around town is that this year’s concert will be no different.   The New York Pop’s educational effort, Kids in the Balcony program, allowing for free admission for 1,000 children to have an opportunity to attend and learn about live music, also returns.  If you were fortunate to have been in the audience at the 2015 concert you will certainly remember the positive energy from those well-behaved youngsters in attendance.

Music Director Steven Reineke is as excited to be in Forest Hills, as Rego Park and Forest Hills residents are to have The New York Pops in their back yard “I am beyond thrilled to return to the stadium – we had such a blast last summer, and I know that the orchestra and Matthew are going to knock it out of the park in July!  Matthew’s performances with us in December 2014 were absolutely electric.  We played two sold-out nights at Carnegie Hall.  I am glad he will bring his larger-than-life talent to join our full orchestra in this incredible venue.  And in case you’re not excited enough, keep your eyes peeled for the announcement of our other special guest!”

A mystery guest, hmm.  Anyone care to venture a guess?  Our hope would be Idina Menzel, the voice of Elsa in Disney’s Frozen or Linda Eder of Jekyll & Hyde fame.  Either would be a fabulous pairing with Broadway’s Matthew Morrison, although we’re certain whoever the guest is won’t disappoint.

Forest Hills Stadium events have been made possible through a partnership with the local community, with an emphasis on making concerts a rewarding experience for all.   As members of this community, residents of the luxury rental building, The Alexander at Rego Center agree these live, top-performer concerts are representative of an unmatched neighborhood quality.

The latest rumor is Van Morrison will be performing sometime in October, and we’ll keep you posted on that.

Tickets are on sale at www.foresthillsstadium.com; prices range from $15.00 to $95.00. Remember, children are admitted free.

Another reminder, The New York Pops annual subscription series at Carnegie Hall opens October 14, 2016 with “The Musical World of Lerner and Loewe.”

The New York Pops at Forest Hills Stadium starring Matthew Morrison.

July 7, 2016


Forest Hills Stadium

One Tennis Place

Forest Hills, New York 11375



Something To Look Forward To


Dogs, cats and other animals of all shapes, sizes and stripes will soon have a new city shelter right in their backyard —the first of its kind in the borough.

In the release of his new fiscal year 2017 budget Tuesday, Mayor de Blasio announced that more than $10 million in capital funding would be allocated for two new animal shelters—one in Queens and one in the Bronx. The plans for the funding include $2 million in FY 2017 to design the shelters followed by an additional $8 million in the following fiscal year to acquire land. The funding marked the largest investment in the animal-shelter system since the city government first took over operations of the shelters more than 20 years ago.  According to a spokesman from the mayor’s office, a more concrete timeline on construction and a proposed date for the opening of the facilities will be released once the city has selected and acquired the land.

Currently, homeless and/or abandoned animals in need of care are sent to a Queens’s temporary admission center, run by Animal Care Centers of NYC, before being moved to another shelter outside the borough. The new Queens shelter ensures that animals will be medically treated at this site, missing animals could be properly sheltered and people could directly adopt animals at the location.

Queens is a borough of animal-lovers, and this exciting news is cheered by one and all.



Kickin’ it at Soccer Camp with David Villa


David Villa, World Cup champion and top goal scorer for the Spanish National Soccer Team, and captain of the New York City Football Club, is developing youth academies in the United States to pass on his skills to children involved in the sport. The first DV7 Soccer Academy opened last January in Bayamón, Puerto Rico. This summer, Mr. Villa is bringing his DV7 Soccer Academy Spanish soccer methods to Queens College, as part of their Summer Camp happenings.

Announcing his association with the college, Mr. Villa elaborated, “In this camp I want to teach the children the concepts and the values that I have learned throughout my soccer career. It is an unparalleled and special opportunity to be able to begin this project in such a diverse and soccer-passionate community as Queens.”

Josep Gombau Balaguer, a professional soccer coach and director of Villa’s DV7 Academy, will direct the sessions. Villa personally participates in a training session with each group; evaluating their play and giving them feedback on technique.

If you have a youngster who loves the game, imagine how exciting it would be for them to be on the same playing field with David Villa.  If you’re interested in offering your child the absolute best in soccer instruction, this might just be what you are looking for. And, if it’s convenience you’re looking for, Queens College is a quick fifteen-minute ride from the Alexander at Rego Center. That sounds like a hat trick to us!


  1. Camp sessions run from July 25th through the 29th from 9:00am to 4:00pm daily, and August 1st though the 5th, with the same full day schedule.  The program cost $695 per week.

Each participant receives two full DV7 Soccer Academy kits, including jerseys, shorts and socks; an Adidas mini soccer ball signed by David Villa; and a certificate of completion for David Villa’s DV7 Soccer Academy at Queens College Summer Camp 2016.

To register online, log on to www.queensknights.com/DV7

While your child is getting his/her goal on, no need for you to call a time out, you might want to consider staying on campus to enjoy a lecture, go for a swim, or attend one the college’s many day activities available to Queens residents.  Why not check out their community site to see what’s on hand?

David Villa’s DV7 Soccer Academy

65-30 Kissena Blvd.

Flushing, New York 11367




OK, Dads . . . This One’s For You!

32233444-Happy-Mothers-Day-Stock-VectorOK, Dads . . . this one’s for you.  Sorry, it’s not a brewski, but it’s something to do with your bud.

Next Sunday is Mother’s Day, and the best present your munchkin(s) can give Mom is a gift made with his two little hands.  Borrowing from Genny Upton’s site, GoAskMom, this flower bouquet is the ideal gift for Mom because it doesn’t need to be watered, it will never outgrow its pot, and if it gets droopy, bends back into shape.  Pre-schoolers will need your help, older kids your guidance.


Here’s what you need:

* clay pot, any size

* washable tempura paint, about 6 to 8 different colors

* artist paintbrushes

* pack or two of multi-colored construction paper or card stock

* flower-shaped cookie cutters (optional)

* scissor

* 2-3 plastic lids from food container

* wet wipes

* green chenille pipe cleaners

* Easter grass, Styrofoam, tissue paper or shredded paper wet wipes

* glue gun or bottle of glue

We suggest you paint the pot first, giving it a chance to dry before the flowers go in.  You can probably pick up a medium sized clay pot, and some paint and brushes at any craft store. Let them use their imagination for the design of the pot.

Here’s where Dad comes in. Begin to make the flowers by cutting flower shapes out of construction paper or card stock. (The easiest method is to trace around a flower-shaped cookie cutter to create a pattern.)  Cut out two of each color you want to make because you will need a front and a back for each flower.

Using washable tempera paint, squirt dots of various colors onto a plastic lid from a food container to be used for thumb printing. Start by dipping a thumb into a color and making a print in the center of a flower. Wipe off the paint from the thumb, then choose a different color and make thumbprints on each petal. Repeat for as many flowers as you’d like to make.  Remember it takes two flower shapes to create one completed flower.

Once the paint is dry, align two flowers of the same color back-to-back, so that your flower now has a painted front and back. Insert a green chenille stem (pipe cleaner) in-between the flowers to serve as the stem and glue it all together. It is suggest to use a hot glue gun so that it’ll be ready instantly, or you can buy a bottle of Elmer’s glue and wait for it to dry.

Bend or cut the chenille stems to the desired height and insert into the flowerpot.  Easter grass, Styrofoam, tissue paper or shredded paper can be used as filler to support the flowers.

That’s it – all done.  Truly a masterpiece made with lots of love.

How convenient is it that you live at The Alexander!  You and your children can hide away in the Library, or children’s play room to create your pièce de résistance, while remaining unseen from mom’s peeping eyes. Make sure to cover the table surface with a durable cloth, or heavy cardboard to prevent any paint or glue drippings.

If you have a child wanting to do a craft, but he wants to do a different project, how about decorating a candle?  This idea is courtesy of ComeTogetherKids.com.


If you have any questions see the visual instructions on their website for step by step directions.

Here’s what you need:

* white tissue paper

* markers

* pillar candles (white or other light colors works best)

* waxed paper or parchment paper

* hair dryer or heat embossing gun

First thing you need to do is decide what size candle is appropriate.  Then cut a piece of tissue paper to fit around the outside of your candle, keeping it a little smaller than the candle itself.

Using markers, have your child decorate the tissue paper. Stress not to press down too forcefully on the markets as the tissue paper is pretty delicate.  Encourage simple drawings and discourage coloring in large areas or the paper might tear.

When the drawing is completed, cut a piece of waxed paper slightly larger than the candle.  Wrap the tissue paper artwork around the outside of the candle, and then wrap the waxed paper on top of that, using the extra length as a little handle.

Next, use the hairdryer or heat gun to melt the design onto the candle.  (The hairdryer works fine, it just takes a little while to warm up enough.  Put it on the highest heat setting and hold it blowing as close as possible to the candle.)  As the wax melts, the tissue paper will become part of the candle.  You’ll be able to see it change color through the waxed paper, going from white to the color of the candle.  Continue until you can’t see any more tissue paper.

Carefully pull back the waxed paper to reveal your child’s artwork, which is now a permanent part of the candle.  You can burn the candle just as you would any other candle, although we doubt any sentimental mother would.

After everything is dry and ready, wrap the presents in a colorful tissue paper and don’t forget a beautiful bow.

We’re sending a shout-out to the dads – good job!

We’re sending a shout-out to the kiddies – great job!

And, to their lucky moms.

Happy Mother’s Day!

Show off Your Unique Style at The Alexander


Living at The Alexander at Rego Center has every dream luxury available, both in the building and your apartment. Bet your friends were pretty impressed when they visited at your Super Bowl Party. Planning another for Cinco de Mayo?  Let’s put a bit of extra fun into hostessing your party, and serve something just as fabulous as those delicious football cocktails everyone was raving about.

A great Cinco de Mayo celebration is all about Margaritas, right?   What if we tell you won’t even need a glass to down one or two of these yummy drinks?  We’re talking triple-layer Margarita ice-pops!

These ice pops are a tangy-sweet mix of fruit and tequila. Make sure to taste each mix before you freeze it. You might want to adjust the sugar or limejuice quantities, depending on how sweet your fruit is.



Need 6 ice pop molds  (available at most $1.00 stores)


Kiwi margarita

3 kiwis, peeled

1/2-teaspoon sugar

1-ounce tequila


Pear margarita

1 large, firm pear, peeled and cored

1-ounce tequila

1-tablespoon limejuice


Strawberry margarita

12 medium strawberries, hulled

1-ounce tequila

1-tablespoon limejuice



Blend the kiwis, sugar and tequila, then fill each ice pop mold 1/3 full with the margarita mix.

Freeze for at least 2 hours


Blend the pear, tequila and limejuice, then fill another 1/3 into each ice pop mold.

Place foil over the molds, and insert an ice pop stick into each one, making sure it goes into the pear layer.

Freeze for at least 2 hours


Blend the strawberries, tequila and limejuice.

Remove the foil from your ice pop molds, and fill the remaining third with the strawberry margarita mix.

Freeze for at least 2 hours

A little bit of an effort to create these beauties, but so worth it.

Love our Margarita pops? Let us know!  We’re interested in your feedback on this and other suggestions we make, or if you have a question about the area, ask us.  In addition to all the luxury that surrounds you in your new home we want to help include the ‘fun’ element’, as well.

Feliz Cinco de Mayo!

Calling All Foodies! Queens Taste is Back in Town


Queens Taste 2016 will be back on Tuesday, May 3rd, at the New York Hall of Science in Flushing Meadows Corona Park from 6:00pm to 9:00pm.

Now in its 13th year, Queens Taste has grown into the boroughs best networking and business-promotion opportunity for Queens based establishments in the food industry to showcase their world-class products.  This year roughly 60 restaurants, food makers and drink purveyors will be participating.

World-class chefs specializing in a wide array of diverse cuisines will be on hand with mouth-watering appetizers, entrées, desserts, artisan products, and beverages. If you’re the kind of foodie that’s only comfortable with ‘familiar’ food, have no fear. You will be able to enjoy everything from the famous Ottomanelli hamburger and Portuguese paella from Jamaica’s O Lavrador to mixed drinks from LIC hotspot Square Wine & Spirits and sweet treats from Rudy’s Bakery in Ridgewood.


Entertainment features a fusion of Latin and Jazz music as only Sabor and The Afro-Latineers can provide.  Much like food, the creativity and simplicity of their music emits the benefit of energy, happiness and comfort.

Proceeds support the Queens Economic Development Corporation’s ongoing efforts to attract, create, and maintain jobs in the borough through business services, neighborhood development, the Entrepreneur Space (their food-and-business incubator), and marketing attractions through the Queens Tourism Council and the It’s in Queens and Discover Queens brands.

For tickets, contact mackay@queensny.org or call 718-263-0456, or mail check payable to Queens Economic Development Corporation at 120-55 Queens Blvd., Ste. 309, Kew Gardens, NY 11424.

$125.00 per ticket                                                                                                                                       Ticket includes:                                                                                                                                                 ~ All-you-can-eat samples from at least 30 Queens restaurants                                                             ~ All-you-can-drink samples from local breweries, wine stores, and spirits purveyors                     ~ All-you-can-fit samples of artisan desserts                                                                                             ~ All-you-can-explore admission to the New York Hall of Science