How Much is That Doggie in The Window?

unnamedDo you have a pet in your family, or perhaps you’re considering adopting a shelter pet as a Christmas present for your child?

“Studies show there are many benefits for a child when raised with a pet in their home”, so say the experts at North Shore Animal League America.  We, at The Alexander, also understand the monumental impact a pet can have in a child’s development and most pets, including dogs up to 45 pounds, are welcomed.

North Shore Animal League claims children and pets are a perfect match, citing information developed by Mutt-i-grees® Curriculum, in collaboration with Yale University’s School of the 21st Century and the Animal League’s development arm, The Pet Savers Foundation.  Some noteworthy findings are;

  • Caring for a pet can improve a child’s social skills, self-confidence and self-esteem
  • Learning how to positively treat a pet is likely to lead to treating people kindly and respectfully
  • Caring for a pet helps children to develop compassion, empathy and non-verbal communication skills
  • Pets serve as an expressive outlet for children and act as their most trusted confidants
  • Pets teach life lessons such as love, loyalty, trust, affection, patience, responsibility, respect for nature and living things, illness and death
  • Pets provide a great source of physical and mental activity
  • Pets provide wonderful company for children that do not have siblings

For more information about this innovative PreK-12 social and emotional learning curriculum that highlights the unique characteristics of shelter pets teaching essential skills for academic and life success visit

You might want to visit North Shore Animal League’s Port Washington’s free adoption center on Thursday, December 24th between 9:00am and 11:00am and see their selection of puppies, kittens, dogs and cats; some mixed-breeds, purebreds and small breeds.   Oh, and the jolly man in the red suit will be there with candy canes for the kiddies.

Merry Christmas!

North Shore Animal League America

Adoption Center

25 Davis Avenue

Port Washington, New York


Mutt-i-grees® Curriculum




Shop Till You Drop!

Christmas presents piled underneath a christmas tree.Finish your holiday shopping yet?  Oh, still have gifts to buy?  Not a problem if you live at The Alexander in Rego Park.  A quick elevator ride is all it takes to visit Rego Center, Queens’ major shopping center located at your front door.  And, with a superabundance of national retailers here, you’re sure to find exactly what you’re looking for.

OK, you’re here.  See how easy that was – no mess, no fuss – which, in this case, means no hassle – no unbearable traffic to fight and no worry about “where am I going to park this car?”  Now, take out your list . . . ready, set, go!

Let’s see – let’s start with Uncle Gus.  He’s been hinting for a new drill ever since his old one bit the dust.  (Yes, that was meant to be a play-on-words!)  Check out Sears – their selection of Craftsman tools is impressive, and their prices are always equally as impressive.

Remember what a disaster last Thanksgiving was for Aunt Edna?  She was so frustrated trying to carve the turkey with that dull knife.  Bet she’d appreciate an electric carving knife.   Stop into Bed, Bath & Beyond – they always have a wonderful choice of household gadgets.

See how easy that was?  Now, what do you want to get for your twin nieces?  Not sure what seventeen-year olds might want, other than a car?  Oh, how about gift cards from Ulta?  This way they can each pick out whatever they like.  And, while you’re there you should pick up some bath products to add to the gift basket you’re making for your sister-in-law.

One more stop at Sprint to see what deals they have on a smart phone for John, and you’re out of there . . . but not before you pick up everyone’s favorite Dallas BBQ ribs for dinner tonight. That’ll be a nice surprise.

Wow!  Six gifts purchased in just a few short hours of one-stop shopping at the Rego Center. So easy.  So convenient.  Everyone loves living at The Alexander at Rego Center, and you will too.  It will truly be the best present you ever gave yourself.

Happy shopping!


Arrive at Your New Home

LandingNew04With median rental prices in New York City continuing to climb for the 21st consecutive month, the vacancy rate is the highest it’s been in nine years.  That might be because savvy New Yorkers are moving to the ‘outskirts’ of the borough to fulfill their need for affordable housing and a comfortable lifestyle, while still being only a half-hour commute away from the Big Apple.

This real estate issue is addressed in the Sunday, December 13th edition of The New York Times, with an article entitled Living in Rego Park, Queens: Finding Value in a Melting Pot.  Their in-depth coverage lauds the advantages of living in Rego Park, and reveals the best-kept secret about the newest gem in the residential luxury market, The Alexander at Rego Center, located at 61-55 Junction Boulevard.

Much of the following information is a direct quote from the article.

The article speaks of the area –                                                                                                                 Rego Park, bordered to the north by the Long Island Expressway, is nestled among Elmhurst, Corona, Forest Hills and Middle Village. It has a mix of commercial avenues — Queens Boulevard cuts a swath through the neighborhood — and quiet residential streets. Housing is dominated by brick apartment buildings from the 1920s and 1930.  There are also single-family colonials and townhouses; some recently listed for sale at $2.925 million.  Rego Park is well situated to get to Manhattan or to LaGuardia or Kennedy International Airports. It has easy access to highways in Queens — the Long Island Expressway, the Grand Central Parkway and the Van Wyck Expressway.  It also offers an easy commute, with a subway stop at the 63rd Drive – Rego Park station; a ride on the R train to Times Square in the morning rush hour takes about half an hour. The Q72 bus also serves the neighborhood to LaGuardia Airport and the QM10 express bus (weekdays only), which takes riders to Midtown Manhattan in just over half an hour, according to the schedule.

The article speaks of the neighborhood –                                                                                                       Much of Rego Park retains the character of a classic New York immigrant neighborhood. Rabbi Romiel Daniel, the president of the Rego Park Jewish Center, has lived in the area for 21 years, and has witnessed changes in its large Jewish population. He said his congregation of 400, made up of residents from countries like Poland, Hungary, Romania and Germany, are aging. Newer arrivals to Rego Park are Bukharan Jews from Uzbekistan and other Central Asian countries, who have started their own congregations.

A 2013 Department of City Planning report on immigration, “The Newest New Yorkers,” said 15,798 of Rego Park’s 28,237 residents were foreign born in 2007-2011. Among them, 17 percent were from China, 12 percent were Russian, 11 percent Indian and 6.9 percent from Uzbekistan.

But in recent years, Rego Park has also drawn people from other parts of the metropolitan area looking for housing value. Joining the mix are the New Yorkers willing to move for lower housing costs, but still desirous of the amenities similar to those found in more expensive Queens neighborhoods.  This is the group of people that developers of the Alexander at Rego Center, a 27-story, 312-unit luxury rental building had in mind when they began leasing units this past July. Connie Winder and her husband, Parry Winder, a commercial pilot, moved into a one-bedroom in the Alexander at Rego Center in September. Their new rent, $2,500 a month, is $1,000 less than what they had paid for a similar apartment in Long Island City.  Proximity to the airports, indoor parking, city views and access to Rego Park Center, a shopping mall at the base of their building, has made the move a good one for them.  Another newcomer to Rego Park cites she likes its ‘homey’ feel, she feels safe walking her dog in the evenings and shopkeepers greet her warmly.

The article relates that real estate professionals say the neighborhood’s public elementary schools, where students perform above city averages on statewide tests, are an attraction for families with young children.

Shopping is abundant. The Rego Park Center has many national retailers and big-box stores, including Bed Bath & Beyond, Sears, Old Navy and Century 21. Options for grocery shopping include Costco and ALDI’S also located at the Rego Park Center, and several food markets along 63rd Drive, where binned fruits and vegetables are colorfully displayed along the sidewalk. The nearby Austin Street commercial area in Forest Hills is within walking distance.

Now, we proudly tell you about The Alexander at Rego Center –                                                               As mentioned, brick apartment buildings built between 1920 and 1930 dominates housing in Rego Park.  Without a doubt, there is a certain ‘charm’ to the illustrious facades of those pre-war buildings. But people change, lifestyles change, technology changes, and today’s housing conditions need to reflect these changes. Today’s tenants keywords are more sophisticated. When shopping for an apartment words like ‘security’, ‘amenities’, ‘comfort and convenience’, ‘on-site parking’, ‘top-of-the-line appliances’, ‘modern apartments’, ‘sleek layouts’, storage area’, ‘family-friendly’, ‘fitness center’ and ‘social’ are most bandied about.  No problem – we’ve got all that covered!

The Times article makes a point to mention “Green space is limited.  Rego Park has no large parks, though there are several playgrounds.”  The Alexander at Rego Center boasts its’ own green space, with a fun-filled outdoor children’s play area, complete with a water jet attraction.  And, if the weather is inclement, there is an in-door children’s play area, as well.  Add to that, a lawn area with seating and cabanas, plus a barbecue area, that about covers your out-door entertaining needs. We also offer a breathtaking outdoor yoga lawn to perfect your downward-facing dog pose.

Make an appointment at 718-271-1166 to tour our residence and see the wonder that is The Alexander at Rego Center.

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Aspire to Live at The Alexander

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Catering to fashion savvy middle-income consumers, Alexander’s Department Store was best known for its’ discounted designer fashions and high-quality private label goods.  The original store opened in 1928 on Third Avenue in the Bronx, ultimately growing into an area-wide chain that included an additional fifteen properties.

Alexander’s Rego Park opened on Valentine’s Day 1959, in a three- storied building, with 250,000 square feet of selling space and a twelve acre parking lot that had the capacity to hold 2,000 cars. Due to its’ immense popularity, Alexander’s was enlarged down to 62nd Drive during the summer of 1966.  But eventually the Farkas family, owners of the chain, discovered their properties had more value than the business itself.  Alexander’s Rego Park closed in 1993.

Enter – Rego Center


Built on the property that once housed Alexander’s Department Store, Rego Center Mall is home to Queens’ most popular shopping destination.  Phase I is a 277,000-square-foot, 4-floor complex of major retailers including Sears, Bed Bath & Beyond, Marshalls, Burlington Coat Factory, and Old Navy, among others.  Phase II opened on 62nd Drive in 2010, with an additional 950,000 square feet of retail space.  It houses Kohl’s, Century 21, Costco, T.J. Maxx, Toys “R” Us/Babies “R” Us, Payless, Panera Bread, and Pier 1 Imports, to name a few.

Among the roster of nationally recognized retailers, many are ‘discount’ operations, and offers the best value to their customer, à la Alexander’s.

Enter – The Alexander

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Rising 27 stories above Rego Center, the newly opened luxury rental building, The Alexander at Rego Center, offers Manhattan-style amenities at comparable Queens rates.  The building boasts a rooftop terrace with seating and a barbecue area, an indoor and outdoor children’s playground, a fitness center, a club room with fireplace, a game room with pool table and video game nook, on-site parking and 24/7/365 doorman and concierge services.  The sleek and modern apartments, with perfect layouts and top of the line appliances, have been designed especially for your comfort and convenience.  Oh, and let’s not forget the easy access to a short commute to New York City via public transportation . . . or the excellent neighborhood schools . . . or, last but not least, those breathtaking views of the Manhattan skyline . . .

Quality and value – it still exists at the Alexander At Rego Center



Festival of Lights


The menorah, a nine-branched candelabra, is the traditional symbol of Hanukkah.  The holiday, also known as the Festival of Lights, begins at sundown on Sunday, December 6th.

Menorahs are often seen displayed in public spaces during the month of December, with elected officials participating in the lighting ceremony.  Since 1979, the White House has been represented at the lighting of the National Menorah in celebration of Hanukkah, beginning with the attendance of President Jimmy Carter at a ceremony in Lafayette Park in Washington, D.C.  Then, beginning with President Bill Clinton in 1993, a Hanukkah menorah was lit at the White House, and in 2001, President George W. Bush began the annual tradition of a Hanukkah party in the White House residence, which includes a menorah candle lighting ceremony.  One of the best-known public menorahs can be found right here in New York City at Fifth Avenue and 59th Street near Central Park.  A 32 foot tall, 4,000-pound structure, it is the work of world-renowned artist Yaacov Agam.

If you’re thinking of purchasing a new menorah to commemorate your first Hanukkah at The Alexander, there are original Yaacov Agam pieces in a variety of sizes and styles available for sale – beautiful, but pricey.  Instead, why not consider a local artist or designer who have created unique candelabras to celebrate the holiday?  Some are eye-catching in their intricate designs, while others offer a more modern look to complement the décor of your apartment.


Handmade Menorah from Michal Golan                                                                                       Price: $550

This limited edition piece, handmade in Ms. Golan’s New York City studio, is designed with scrolls and flowers and decorated with abalone and jewel-hued semiprecious stones.  It can be purchased online at


Ceramic Menorah from Janine Sopp                                                                                             Price: $220

Janine Sopp works out of her studio in Brooklyn making each piece by hand with earthenware clay. No two pieces are the same. You can order her work on Artful Homes’s website,


Ceramic Menorah from Paula Grief                                                                                                   Price: $425

For a minimalist menorah that fits in with your scaled back decor, Paula Greif is your designer. Greif started her career as a graphic designer and art director for magazines before picking up pottery. Each piece is created in her Hudson, New York studio. Order online at the Jewish Museum Shop,


Architectonic Menorah from Richard Meier                                                                               Price: $1,200

It’s easy to see Richard Meier’s architectural eye in his uniquely designed menorahs. Meier is based in New York and is the award-winning architect behind buildings such as the Getty Center in Los Angeles and the Museum of Contemporary Art in Barcelona. This menorah can also be ordered through the Jewish Museum,


Dachshund Menorah from Jonathan Adler                                                                                               Price $128

Of course a dachshund would make the perfect inspiration for a canine-lover’s menorah. This unexpected idea comes from artist Jonathan Adler who designed the prototype for this menorah in his SoHo studio. The design is available online and at Adler’s boutique locations in Greenwich Village, SoHo, the Upper West Side and the Upper East Side.


Sitting Dove Menorah from Vichinsky                                                                                                   Price: $135

Renee Vichinsky’s pottery is created in her studio in the Hudson Valley. The Sitting Dove Menorah was designed exclusively for the Modern Tribe website.

As you see, today’s menorahs can be found in shapes and styles other than the familiar traditional shape, although these still remain the most popular.  With a variety that includes everything from a Noah’s Ark menorah, complete with animals, to those that will delight the sports enthusiasts, or a whimsical menorah made of Lego bricks or Pez containers, you’re sure to find the perfect menorah to light up your home this Hanukkah.

Happy Hanukkah!


Santa Claus is Coming To Town!


Shhhh – Is that the sound of sleigh bells we hear? Yes, boys and girls, Santa is arriving a bit earlier for a special visit with the children who have been good all year long – and that includes you, doesn’t it?

Santa has modified his schedule to free up three stops at the Galleria section of the Rego Center Mall on Saturday, December 5th, 12th and 19th between the hours of noon and 4:00pm, so make sure bring your list when you stop by and say ‘hello’ to him. This is the perfect photo op for mom and dad to capture the smiles and laughter.

Many of the stores located within the complex will be having special holiday promotions and sales, and moms and dads can finish up their Christmas shopping while here. For those planning on visiting Santa on December 5th, parents might consider arriving at 10:00am, when Century 21 will begin distributing a free tote bag that includes a mystery gift card, valued between $5.00 and $500.00, to the first 400 visitors to the Galleria between ALDI Food Market and Panera Bread. For additional specials throughout the holiday season, keep your eye on http:/

Ho, Ho, Ho!

Meet & Greet Santa Claus

Rego Center

61-35 Junction Blvd.

Rego Park, New York 11374

Saturday,  December 5th,  December 12th,  December 19th

Noon ~ 4:00pm

718- 275-2696